Talented Technology Training Canada

1400 10665 Jasper Avenue Edmonton, AB T5J 3S9
Tel: 1-888-384-4863
Email: [email protected]

Social Media for Nonprofits

Course Code: ON103
Date: -
Location: You will be emailed your login information once your registration has been confirmed.

A certificate of completed Continuing Education Units (CEUs) will be granted at the end of this course. Continuing Education Unit (CEU)

Course Description:
 
Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
 
Learning Outcomes:
  • Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising
  • Explain how social media can be used to better engage a nonprofit's audience
  • Outline the key questions nonprofits should consider as they become involved in social media
  • Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
  • Discuss the costs involved in social media
  • Explain the importance of establishing social media policies for your nonprofit
  • Discuss the measurement of social media effectiveness in communicating messages and in fundraising
  • Outline tools and techniques for successful social media use by a nonprofit
  • Apply your understanding of the social media environment to case studies
Estimated Length: 5 hours
 
CEUs: 0.5 CEUs
 
Notes:
 
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
 
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.

To register for this course click on the register button above, or by fax. To register by fax, download and fill our registration form, then fax it to (888) 849-4871. Mail your cheque to our address . If you have a question regarding this course, please click here.

P.S. GIC can offer many of our courses at a location of your choice, at your convenience and tailored to your special needs. For more information, please contact us.

Course Materials:
Each participant will receive a complete set of course notes and handouts that will serve as informative references.

Policies:

GIC reserves the right to cancel or change the date or location of its events. GIC's responsibility will, under no circumstances, exceed the amount of the fee collected. GIC is not responsible for the purchase of non-refundable travel arrangements or accommodations or the cancellation/change fees associated with cancelling them. Please call to confirm that the course is running before confirming travel arrangements and accommodations. Please click here for complete policies.