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Course Code:
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ON359
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Date:
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Location:
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You will be emailed your login information once your registration has been confirmed.
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A certificate of completed Continuing Education Units (CEUs) will
be granted at the end of this course. |
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This course reviews the marketing planning process, the components of
an effective marketing plan, and the role of market research and how
marketers segment, target and position their product or service. The
course then looks at planning and the Four Ps (product, pricing,
promotion, and placement).
After completing this course, you should be able to:
- Describe the marketing planning process
- Understand how marketing information and market research is gathered, analyzed, and used
- Describe how target markets are identified and pursued
- Understand product marketing, including new product development
- Discuss the marketing issues involved in establishing the promotional mix and in setting prices
- Understand the key issues in placement and distribution planning
Target Audience: This course is designed for adult learners interested in expanding upon an understanding of basic marketing principles.
Level: Introductory/Intermediate
Prerequisites: Learners should
have some basic marketing knowledge, including an ability to define
marketing and articulate how marketing is used within an organization.
Estimated time to complete: 3-5 hours
Successful Completion Requirement for IACET CEU:
Learners must score an average test score of at least 70% to meet the
minimum successful completion requirement and qualify to receive IACET
CEU credit.
To register for this course click on the register button above, or by fax. To register
by fax, download and fill our registration form,
then fax it to (888) 849-4871. Mail your cheque to our address
. If you have a question regarding this course, please click
here.
P.S. GIC can offer many of our courses at a location of your choice, at your convenience
and tailored to your special needs. For more information, please contact us.
Course Materials:
Each participant will receive a complete set of course notes and handouts that will
serve as informative references.
GIC reserves the right to cancel or change the date or location of its events. GIC's responsibility will, under no circumstances, exceed the amount of the fee collected. GIC is not responsible for the purchase of non-refundable travel arrangements or accommodations or the cancellation/change fees associated with cancelling them. Please call to confirm that the course is running before confirming travel arrangements and accommodations. Please click here for
complete policies.
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