Strategic Marketing for Entrepreneurs

Name: Strategic Marketing for Entrepreneurs
Price: 170 CAD
Availability: InStock

Course Code: ON313

Course Description:

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

Learning Outcomes:

Describe the role of strategy and marketing in an entrepreneurial setting
Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
Explain marketing basics, including the marketing process and the Four P's
Discuss the role of marketing in the discovery stage of a new venture
Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
Discuss the role of strategic planning in the entrepreneurial process
Describe the key elements of a marketing plan
Outline the factors for success in creating a new venture business plan

Estimated Length: 5 hours

CEUs: 0.5

Notes:

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.

TLNT reserves the right to cancel or change the date or location of its events. TLNT's responsibility will, under no circumstances, exceed the amount of the fee collected. TLNT is not responsible for the purchase of non-refundable travel arrangements or accommodations or the cancellation/change fees associated with cancelling them. Please call to confirm that the course is running before confirming travel arrangements and accommodations. Please click here for complete policies.

We could offer any of our courses at a location of your choice and customized contents according to your needs, please contact us at: [email protected] or click here to submit an online request.