An Overview of Marketing

Name: An Overview of Marketing
Price: 105 CAD
Availability: InStock

Course Code: ON360

Course Description:

Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

Learning Outcomes:

Define marketing and the marketing concept
Understand the marketing process
Explain the uses of the marketing mix (the Four Ps)
Explore the relationship between marketing and strategic planning
Understand customer value, customer satisfaction, and the importance of loyalty
Discuss the role of ethics in marketing
Describe the marketing planning process
Understand how marketing information and market research is gathered, analyzed, and used
Describe how target markets are identified and pursued
Understand product marketing, including new product development
Discuss the marketing issues involved in establishing the promotional mix and in setting prices
Understand the key issues in placement and distribution planning

Estimated Length: 5 hours

CEUs: 0.5 CEUs | 5 PDUs

Notes:

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.

TLNT reserves the right to cancel or change the date or location of its events. TLNT's responsibility will, under no circumstances, exceed the amount of the fee collected. TLNT is not responsible for the purchase of non-refundable travel arrangements or accommodations or the cancellation/change fees associated with cancelling them. Please call to confirm that the course is running before confirming travel arrangements and accommodations. Please click here for complete policies.

We could offer any of our courses at a location of your choice and customized contents according to your needs, please contact us at: [email protected] or click here to submit an online request.