Marketing Planning

This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).

After completing this course, you should be able to:

• Describe the marketing planning process
• Understand how marketing information and market research is gathered, analyzed, and used
• Describe how target markets are identified and pursued
• Understand product marketing, including new product development
• Discuss the marketing issues involved in establishing the promotional mix and in setting prices
• Understand the key issues in placement and distribution planning

Target Audience: This course is designed for adult learners interested in expanding upon an understanding of basic marketing principles.

Level: Introductory/Intermediate

Prerequisites: Learners should have some basic marketing knowledge, including an ability to define marketing and articulate how marketing is used within an organization.

Estimated time to complete: 3-5 hours

Successful Completion Requirement for IACET CEU: Learners must score an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit.